In hectic daily life and fast-changing reality, what we really need might be to pay more attention to ourselves, or self-care. Ground Plan proposes the way to care for yourself: how to make yourself feel more confident and valuable away from daily stimulations while ensuring you feel comfortable just the way you are and respecting the nature, as well as how to become aware of your health in the mind, body and skin. All these can be achieved through proper self-care. Having spent eight years with cosmetics containing only natural ingredients, Ground Plan only continues to make what we believe is pure, honest and essential for our skin in daily life. Through healthy and essential products, Ground Plan offers sensible and pleasant skincare with the enriching energy from the nature and experiences of happiness to all by awakening good consciousness and establishing the foundation for the contemporaries that coexist with the nature and culture.