Ground Plan aims to express its property paying attention to the essence obtained from the nature and cleanliness in order to create new landscapes in our environment. The design concept applied to packaging and applications actively incorporates solid texture inspired by the earth where we live and expresses marks of the great nature. The flat, square shape with angular edges evokes layers of solid boulders found in the nature. The layout captures the look of earthy strata. The white gradient pattern expresses the property of mist products dispersing particles. The material of the outer box is heavily tooled and then laminated using subtly sparkling patterns, mimicking marks of the great nature.